Emily | 17 Sep 2021
E-commerce businesses are always trying to maximise sales at key times of the year, with Christmas and Valentine’s Day being two examples. But none are more important or busier than Black Friday!
Lots of people use Black Friday sales to get ahead of their Christmas shopping, to stock up on birthday presents, or simply to catch great bargains for themselves. So, making sure you capitalise on this huge sales event in November is vital. Here are some handy tips to help you achieve great results:
- Build excitement and anticipation
Make sure you use your social media channels to post teasers and snapshots of the upcoming Black Friday deals and discounts you will have available. This can be done through regular social posts, stories or through targeted Facebook ads. Be sure to connect with people that follow your pages, and with past customers, before the Black Friday event.
2. Schedule and plan your social media posts
There are elements you will want to schedule and others you won’t. We would recommend scheduling all the event run-up posts, to ensure that they are delivered to social channels at the right times. But, when it comes to the event posts, we would recommend having all the post content, imagery, and links ready, but not scheduled. This is in case you run out of stock of the item you intended to post about during Black Friday, preventing customers from getting frustrated by seeing a post about a deal they can’t actually have.
3. Make sure to do an email mailshot
If you have a mailing list of clients, customers, or people interested in your business, make sure you make use of this valuable tool! Give them a sneak peek of the deals that are coming, and even reward them for their loyalty throughout the year with exclusive deals. Make them feel special.
4. Make sure your offers are unique and irresistible
Customers want something that makes them feel like they have got value for money, so look at the best ways you can discount products or create product bundles.
5. Check stock levels
There is nothing worse than running out of stock on such an important sales event!
Make sure you have enough stock to cover the sales you are expecting and more so that customers aren’t left disappointed. However, there is a fine line between too much stock and too little, so make sure you do the maths to find the best stock level for you.
For more great advice and information on how to capitalise on Black Friday as an e-commerce business this year, get your tickets to Ascendancy’s very own Wake Up Your Online Sales e-commerce event!
Join us on 22nd September – https://www.eventbrite.co.uk/e/wake-up-your-online-sales-september-2021-tickets-168076895519
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