Ascendancy’s Website ‘MOT’ service is designed to analyse the performance of a website in terms of its traffic, usability and search engine friendliness, and recommend ways in which the performance of the site can be improved.
Designed to analyse the performance of a website in terms of its traffic, usability and search engine friendliness, and recommend improvements. The key questions it seeks to answer are:
Business objectives
Is the website achieving its business objectives in terms of the number and type of enquiries it is receiving?
Search engine presence
Is the site making the most of its search engine presence by targeting right keywords and obtaining good rankings for these?
Usability practices
Does the site follow best practice guidelines in respect of website usability, helping visitors to easily navigate the site?
Calls to action
How could the website be improved to make relevant visitors more likely to buy online or make an enquiry?
For more information on website MOTs, get in touch.
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Website Design
We use our expertise in websites to help you increase traffic and sell more – it’s as simple as that.