E-commerce
E-commerce businesses are always trying to maximise sales at key times of the year, with Christmas and Valentine’s Day being two examples. But none are more important or busier than Black…
Black Friday 2020 was predicted to beat the UK online sales record and that prediction was not wrong. It was a record-breaking year with online sales reportedly up 60% on the previous year. Overall,…
The COVID-19 pandemic has of course led to exponential growth in online retail over the last year. More and more businesses are realising the importance of using the online channel to their business…
For e-commerce retailers, one of the most important metrics you will be measuring is the conversion rate of your checkout process. Even a tiny increase in the percentage of visitors who complete a…
A Midlands-based internet marketing specialist is launching a series of webinars to support e-commerce businesses across the UK. Digital marketing expert Helen Culshaw, who runs Ascendancy in…
In the years to come, we will no doubt look back at 2020 as the year that fundamentally changed e-commerce. The pandemic brought dramatic growth in the digital and e-commerce sectors, creating a boom…
For e-commerce businesses, returns can be a real headache. Not only do you have to deal with the disappointment of customers not loving your product, but it also eats into your profit margin and…
Over the past year many e-commerce businesses have seen a change, one way or another, in their volumes. While the news tends to report that online businesses are doing particularly well, it does all…
When paying for goods or services online everyone has their preferred method, whether through traditional debit and credit cards, or through new Apple Pay, Google Pay, and buy-now-pay-later methods.…
Social media has taken the world by storm, and whereas before it was the hot spot for checking out the latest news about friends and acquaintances, connecting with people of the past or just watching…
As technology advances, we as internet users are more dependent on the retail services available online. As shopping habits are shifting towards the digital world, it is vital for advertisers and…
Collection ads are a perfect way to get your products out there in a dynamic and easy to use way. They can be used in many different ways for different businesses, however, from our experience, this…
Google Shopping ads rely on the information in your product feed to decide which keywords your products should show for. Poor wording or insufficient information could make the difference between a…
As a business owner, getting up and online can be a bit of a minefield. Where do you start? What do you need? How do you update your products? How will customers find your store and how will you…
So what was it like to start at Ascendancy? Well, it’s not only my first apprenticeship but I’m also Ascendancy’s first apprentice, and I had a great first month. Everyone was very welcoming…