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Looking to increase your leads? Do you find yourself chasing prospects who aren’t a good fit for your business? Don’t worry, you’re not alone. This blog post will provide you with…
1. Introduction What is a Website Brief? A website brief is a document that outlines the company’s goals and specifications that are required for the development of their website. It acts…
Are you running pay-per-click advertising campaigns and feel as though your brand traffic is draining your marketing budget? Whether you are managing the account in-house, or working with an external…
What is website caching? Website caching is like saving a shortcut to something you use often so it loads faster the next time you need it. When you visit a website for the first time, your browser…
The Power of Social Media! With the world becoming more digitally focused, it is a great time to start developing your brand on social media to strengthen and grow your audience. Many people now use…
Running a business in today’s digital landscape may feel like your competition is always a step ahead. But is that really true? Determining if your competitors are genuinely outperforming you…
In the ever-changing world of digital marketing, reducing your Cost Per Acquisition (CPA) is a key factor in maximising the profitability of your campaigns. However, when faced with rising costs,…
Black Friday has increased in popularity over recent years, as it has transitioned from a sale confined to High Street shops, to becoming one of the biggest days of the year for online shopping,…
Nothing infuriates a user more than a slow website, and in a time where convenience is prioritised, the delays of a lagging website can cause frustration and lead to users prematurely leaving sites.…
If you’re not pushing sales online, it’s likely that online enquiries AKA ‘leads’ and calls are the goals that your website is trying to push. If this is the case, it’s important to ensure…
T-level Digital Production Design and Development. 9th of November 2023. Fun, educational, cool. I really enjoy talking to everyone and being able to develop my website development skills, whilst…
Your Job Title Senior Account Manager When did you join Ascendancy? 1st of November 2016, I remember it like it was yesterday. Tea or coffee? Coffee, but you will not catch me drinking instant…
If you are responsible for a website, you’ll need to track the results of your digital marketing activity – and sooner or later that will mean that you’ll be needing to put some ‘tags’…
Have you ever been editing your WordPress site and considering adding some extra functions? Perhaps you wanted to add a contact form, or maybe to improve its security. Whatever it was, you’ve…
Your Job Title Senior Digital Marketing Account Manager When did you join Ascendancy? November 2017 Tea or coffee? No coffee here! I really want to like it but I just don’t…. Tea wise, I like a…
You’ve booked the photographer, you’ve made sure that everyone’s available and they’re giving you their precious work time. Now what? How do you make the most of that time? With many…
As an e-commerce store, gaining exposure for your products is the key to gaining the sales needed to have a successful online presence. Google is often considered as the keeper of keys when it comes…
Always coffee in the mornings, then tea in the day. You can never go wrong with an Italian… until you have to pick whether you want pizza or pasta. But Italian is probably my favourite. I would…
For e-commerce stores, a shopping feed provides a revolutionary way to advertise your product catalogue online. Despite removing the limits of a physical storefront and enabling you to list thousands…
Six months ago I started a Digital Marketing Assistant Apprenticeship, here at Ascendancy. To say that the time has flown by, would be an understatement! Although it is now hard to imagine life…
I don’t really drink hot drinks, I’m more of a fizzy drink or smoothie kind of person. The Christmas dinner, my step-dad cooks! The same one as I said in my job interview- flamingo! Because I…