Mary | 20 Sep 2021
The second in a series of free webinars, hosted by a Midlands marketing specialist,
to support e-commerce businesses across the UK will take place next week.
Renowned public speaker and lecturer Helen Culshaw runs Ascendancy in Newport,
Shropshire, and has a wealth of business and commercial marketing experience
across high-performing e-commerce businesses.
Helen launched the specialist webinars earlier this year to support e-commerce
businesses with a range of topics ranging from how to improve product photography
to creating a system to ensure a streamlined returns process.
The next webinar, on September 22nd from 10am to 12pm, will look at Waking up
your Online Sales.
It will focus on Black Friday deals, discounts and promotions – what to offer and how
to advertise as well as preparing for Cyber Monday. There will also be opportunities
for networking and discussion.
Helen said: “Last year was a record-breaking year for Black Friday sales – with online
sales reportedly up 60 per cent on the previous year and we are expecting this Black
Friday to be massive too.
“We often find that clients plan their campaigns late in the day – this year, we want to
get ahead and look at a range of different ways e-commerce businesses can make
the most of this hugely important weekend for online sales.
“I will be speaking about different types of Black Friday offers and how to market
them, while our guest speaker, Karen Naylor from Skatey, will be sharing her
experiences and thoughts on how to prepare your online business for a busy period
and making sure your customers still get a great buying experience even when you
The webinars are aimed at people in management positions at small/medium sized
e-commerce businesses and tickets are free and must be pre-booked.
To book your place visit eventbrite here https://www.eventbrite.co.uk/e/wake-up-
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