Conversion
Landing pages are an integral part of a good PPC strategy. They allow you to target your ads more precisely and show potential customers a specific product, service, or offer. It also encourages them…
E-commerce businesses are always trying to maximise sales at key times of the year, with Christmas and Valentine’s Day being two examples. But none are more important or busier than Black…
For e-commerce retailers, one of the most important metrics you will be measuring is the conversion rate of your checkout process. Even a tiny increase in the percentage of visitors who complete a…
If you’ve recently redesigned your website or made some major changes to its content or functionality, you probably didn’t give a second thought to what happened to the ‘old’ version of the…
Who wouldn’t, after all? The headline may sound ‘too good to be true’, but these results really are typical of our real-world client results, where we are using custom landing pages combined…
Most advertisers use columns provided by Google as a standard basis to work from, such as Impressions, Clicks, CTR and so on. However, many people do not realise that there is a wealth of hidden…
We often work with clients who, while they have a Google Analytics account, don’t really use it, and find the sheer number of different reports overwhelming, and the various metrics confusing.…
There are a huge number of things to remember when managing your Google AdWords campaigns – but one of the most important things to consider is the Quality Score of your keywords. For those who do…
When we take over a website or an internet marketing campaign from another provider or from a client who’s been doing their own online marketing, one of the first things we do is review their…
You’ve probably never noticed, but at Ascendancy we call ourselves a ‘Website optimisation company’ as opposed to a ‘Search engine optimisation company’. The difference is that we recognise…
As we work on our clients’ websites, we often see the same issues recurring across multiple projects. One particularly tricky issue that we frequently come up against is when a client is…
If you’ve recently redesigned your website, or made some major changes to its content or functionality, you probably didn’t give a second thought to what happened to the ‘old’ version of the…