Search Engine Optimisation (SEO) is all about improving the chances of ranking well in the ‘free’ or ‘organic’ bit of the search engines – the listings that you don’t pay for directly.
Within SEO there are three key areas to focus on – technical SEO (making sure Google can find, index and rank the important content on your site by setting things up correctly), on-page SEO (making sure Google can understand which phrases to rank you for) and reputation building – helping Google see that you are a leader within your specialist area.
When sites aren’t ranking as well as they should, it will be because they are weak in one or more of the above areas.
Our team of experts would start by diagnosing your issues – identifying where you are weak and planning how best to help you.
We prioritise our actions based on tackling any ‘quick wins’ first, and then address any other areas of weakness gradually over time.
We report back to you on what we’ve done and why, and what we plan to do next. We don’t ever call SEO a ‘dark art’ – it’s hard work, logic, creativity and experience.
We’re open and transparent with our clients about what we’re doing – we don’t pretend we have some kind of magic secret sauce.
Each campaign is individually tailored to the client and their needs. There are no ‘packages’ at Ascendancy. What we do can vary widely from client to client and from month to month.
Our other services.
Ascendancy is a full-service digital agency. Our clients get the best results when we work together across all areas of digital marketing.
We employ a multitude of different digital marketing tactics under one simple contract.
We use our expertise in social ads to help you increase traffic and sell more – it’s as simple as that.