Bethan | 3 Nov 2021
Instagram has become a powerful tool for marketing. The social media platform can put a face to your brand, giving you a more personal connection to your customers. Allowing you to easily promote your products and promotions to followers, whilst enabling you to reach new potential customers that have similar interests to those of your existing ones.
These are some of the reasons why Instagram is something that most businesses (especially e-commerce) should be using, but how do you go about finding and connecting with new people?
Why Use Instagram Hashtags
You probably guessed from the title, but Instagram hashtags are a great way of growing your following and reaching new people. By including them at the end of your caption or in a comment, anyone who’s clicked on that hashtag or is searching for it is likely to see your post. As a result of using hashtags related to your product or brand, you increase your chances of a post being seen by people who are interested in it.
But How Do You Find The Best Hashtags to Use?
There are a few ways to find trending hashtags that will benefit your post:
Use The Search Function
Enter a hashtag that you think matches the content of your post and look at the number of people that are also using it. You’ll also see a list of similar hashtags that people are also using. This not only helps you find new hashtags but also tells you if the ones you want to use are relevant. It’s also a good idea to take a look at the posts that are using them to make sure they’re relevant to yours.
Check Out Your Competition
If you know similar businesses are using Instagram, take a look at their page and see what hashtags they’re using. You don’t want to copy them exactly but it could give you some inspiration or help you discover an untapped audience.
Look at What Your Audience Is Already Using
Already have a following? Great! If your followers are using a hashtag then people with similar interests probably are too. Keep an eye on your most engaged followers and see what hashtags they use the most.
Using hashtags is a great way to grow your audience and make your Instagram profile a powerful marketing tool, especially for e-commerce businesses. You can read more about whether it’s right for your business, and also learn more about Instagram’s algorithms here.