Karen | 27 Oct 2021
You’re probably working hard on marketing for Black Friday, but don’t forget to make sure you have everything in place to keep up with the increase in orders. Here are some quick tips to help you prepare:
Get the staff
You will want to make sure you don’t have your staff booking holidays on this busy week. If you are taking on some new people to cover the extra work, do this in plenty of time. Make sure they know what they are doing and have had some time to practice everything before you get too busy to train them.
Stick with what you know
You’ll need all hands on deck this week, so it isn’t a time to try out a new process or service.
Have a plan B for shipping parcels
Shipping companies are very busy too, and although they do plan for busy times, there can be occasions where they can’t meet demand. Knowing where you can drop parcels off if they aren’t collected, or having an additional way to ship parcels if you need to will give you some peace of mind.
You will have probably planned to make sure you have the stock to sell but check your other supplies aren’t going to run out. Have a good supply of mailing bags, packing material, shipping labels, printer paper, toner, etc. Check other things that might run out at the worst possible time too. For example, batteries in barcode scanners! Have a good stock of tea, coffee and snacks to keep staff morale high. And make sure you know of a pizza place that will deliver in case you haven’t got time for lunch!
Remember you have the power
If you think your warehouse might struggle to ship all the parcels if you have a large increase in orders, you can always increase your order lead-time. If the deal is that good, people will be prepared to wait an extra day or two. Just remember to update all the places where you make promises about delivery times, including in your Google adverts.
Don’t be afraid to ask for help
Business friends and helpful family members can be invaluable if you need an extra pair of hands in your warehouse. If you need help with marketing your adverts for Black Friday, our digital marketing team are here to help too.
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