TFM Farm & Country Superstore Ltd is one of the original and largest farm and country stores in the UK, with more than 35-years’ experience in the supply of farming equipment and agricultural supplies to farms and small holdings across the country.
TFM came to Ascendancy with a brief to produce a clean, modern and responsive ecommerce website which would integrate with their EPOS and stock control systems. A strong search function enables visitors to easily find products, and the interactive store locator drives footfall to their six bricks and mortar stores.
We planned the website around key messages TFM wanted to get across, so we started by looking at how best to achieve these aims, how to show visitors at a glance the services and products available, why they should choose TFM and, most importantly, how to get potential customers into the store.
Ascendancy moved TFM to a more user-friendly, WordPress/WooCommerce site with a fresh responsive design that works across a range of devices. An easy to use website with a strong focus on the search functionality will allow TFM’s customer to find the products they need with ease.
“We decided to work with Ascendancy because they grasped and understood the complexities of our particular business selling online and their initial proposal to us in terms of design and functionality reflected our business well. We are now talking to Ascendancy about working together on the longer term project of increasing traffic to the website and optimising sales.”
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