Holloways of Ludlow offers a wide range of luxury, design-led furniture and lighting products from its elegantly designed showrooms as well as through its e-commerce website.
With a network of over 400 international designers and high-end brands represented, the business is able to supply both residential and commercial customers of any scale and budget.
Ascendancy initially carried out a one-off review of Holloways’ digital marketing which identified a number of flaws in their online strategy. They had already run Google Ads internally but not managed to make them financially viable, with a high cost per click and low conversion rate. Their organic search engine traffic was substantial but static, and their conversion rate was low. Following the initial recommendations, Ascendancy were engaged to manage Holloways’ SEO and PPC going forward.
Together with Holloways’ strong internal e-commerce team, we were proud to achieve a huge increase in sales between October 2022 and October 2023. During that period, the Google Ads sales alone grew by a massive 713%, while at the same time improving their Return on Ad Spend by 27%.
“That the work that the team at Ascendancy been doing has been superb and there is no way we would have achieved the success we have achieved this year without their assistance. Communication with agencies is often difficult – but not with Ascendancy. They are easy to get in touch with, talk in understandable terms and not jargon, and are a pleasure to deal with!”
Adam Knight, Head of E-Commerce
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