Signs Now produce bespoke, design-led signage for businesses across the UK. They provide a national service, but their digital marketing campaigns need to be very much locally-driven because customers primarily search for a local provider. Signs Now have been a client of Ascendancy for several years; results continue to improve year-on-year, thanks to the productive working relationship we have built, and the introduction of new advertising technologies and best practices, as they become available.
Signs Now want to continue their strong business growth, which largely stems from their strong presence on Google search.
Through our regular meetings with Bill Dunphy, the company MD, we identify targets to work towards and put in place plans to meet those targets – advising on what budget to put into which advertising campaigns and when, as well as experimenting with different landing pages, campaign types and ad creative.
In 2020, enquiries from Google Ads grew 71% when compared to 2019 – in spite of the pandemic – with an increase in spend of only 5%.
This is largely due to very significant ongoing improvements in conversion rate – conversion rate improved 156% year-on-year.
“Because Ascendancy keeps abreast of new developments in the industry they are able to keep bringing new ideas to the table. They’ve not got complacent and ‘jogged along’ even though this is a long-standing successful account. I really appreciate the kind of transparency we have with Ascendancy in terms of the numbers – like me, they are data-driven, and feed findings back into new campaigns to further improve results.”
Bill Dunphy, MD – Signs Now
"*" indicates required fields
CJ Wildlife is a Shropshire based wild animal food company, specialising in high quality food for birds, hedgehogs, squirrels, bats and…
Flowfit is a fluid power component assembly, distribution and manufacturing company specialising in the supply of hydraulic components and…
Small businesses like ours really need accurate data on their website usage, so we'd love you to accept our marketing cookies if you're comfortable with it.
We're not trying to identify or annoy you, we just want to see how visitors are using our website. Pretty please?
These cookies are required for our website to function properly. They allow us to respond to actions you have made on the website such as setting your privacy preferences, logging in as well as enhanced functionality and personalisation. You can read more information about them in our privacy policy.
These cookies assist us with our marketing efforts. They may be set through our site by our advertising partners and may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.