TOR Solutions are specialists in external wall insulation and rendering. With the announcement of the green recovery plan by Rishi Sunak, TOR Solutions planned to use digital marketing to push external wall insulation and rendering as a solution to making households more eco-friendly and efficient on utility costs. At the time of our engagement Tor Solutions had no existing website and a tight timeframe – to be up and running with a website and digital marketing strategy in time for the launch of a new grant scheme.
TOR Solutions wanted to maximise the opportunities presented by the newly introduced Green Homes Grant Scheme. Ascendancy recommended to the Director of TOR – Jack Wall – that the majority of the budget should initially be used for paid search activity. This is because the website would be brand new, and difficult to rank organically, to begin with. However, it was important that the new website should ‘bake in’ the fundamentals of SEO as in the long term this traffic would be highly valuable to the business.
“The team at Ascendancy were extremely helpful and responsive in the design and build of the new company website. They were extremely keen on learning more about my industry to provide the best results obtainable for us both when starting the digital marketing campaign. As such, Tor Solutions have never been busier and we believe it is due to the dedication and expertise of the Ascendancy team.”
Jack Wall, MD – TOR Solutions