GeoSmart is a leading geospatial data and analytics company, specialising in providing location-based insights for a range of industries. With a wealth of expertise and cutting-edge technology, GeoSmart empowers businesses and organisations to make informed decisions by harnessing the power of spatial data and geographic intelligence.
GeoSmart’s website, which is key to the business’ success, needed a refresh to set it ahead of its competitors. One of the key challenges of the project was the need to present a large amount of technical content on different services, in an easy-to-scan manner, enabling visitors to quickly find what they are looking for. It was particularly important that the key messages and calls to action should stand out clearly on the site.
When working with GeoSmart, we used Analytics data to gain insight into user flows and identify the most important pages on the previous version of the site. Using this information, we designed a custom website that not only gave their online presence a fresh, new look but also focused heavily on improving navigation for different types of users. To achieve this, we created a mega menu that provided clear and consistent navigation across the site, while also using consistent page layouts to help users easily understand the packages and services on offer. We made it easy for users to contact or request a quote by implementing clear calls-to-action throughout the site. The end result was a visually appealing website that effectively communicated GeoSmart’s services and value proposition, while also providing a seamless user experience.
“Thanks to Ascendancy, our environmental consultancy now has a website that is segmented according to our various products and services, whilst still appearing cohesive in design. This has elevated our online presence and contributed towards our growing sales revenue from digital channels. Our industry is quite niche and Ascendancy were keen to understand our vision throughout the process.”
Lily Jordan, Marketing and Communications Specialist
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