Jesmonite is a versatile building material known for its exceptional durability and design flexibility. It is a composite material that combines a gypsum-based matrix with acrylic polymers, resulting in a material that can mimic the appearance and texture of various natural surfaces while offering the strength and versatility of a synthetic material. It can be used on projects of all shapes and sizes, from small craft projects to large architectural installations.
During the Covid-19 pandemic, the use of Jesmonite for craft projects greatly increased, and as a result their main website had adopted a craft focus, with architectural projects being displayed on a second separate website. However, the business now sought to bring the two websites back together, to show the full range of what their product can do. This presented a number of design challenges, centred around how to show at a glance the full breadth of the projects where Jesmonite can be used.
Together with Jesmonite, we created a unified online platform that would bring together the worlds of craft and architectural projects. Our primary goal was to merge two distinct websites into one cohesive website, streamlining the user experience.
We featured an array of architectural projects as well as DIY crafts, allowing visitors to see at a glance what this remarkable material can achieve.
To aid in informed decision-making, we designed a visually engaging comparison table, providing an easy side-by-side evaluation of each product.
We incorporated a user-friendly mega menu for easy navigation, while a language switcher ensured accessibility for a global audience.
“We are extremely happy with the website Ascendancy has built for us, and the feedback from our distributors and customers has been fantastic. Thank you to the team for their excellent work.”
Katy Williams, Marketing Consultant
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