Websites
What is Google Analytics 4? Google Analytics 4 is, as the name suggests, a new version of Google Analytics. But we’re not just talking about a slightly improved version of the existing package.…
Picking a domain name can be difficult, especially with most of the short and easy-to-remember ones now gone. Some new businesses are now opting to find an available domain name and then naming their…
Having an SSL certificate is essential on any modern website. In the past, SSL certificates were primarily used to secure the transmission of sensitive information on the web, such as credit card…
Backlinks are links from a page on one website that lead to another website. Google looks favourably on these when deciding organic search engine rankings due to them being considered a “vote of…
The COVID-19 pandemic has of course led to exponential growth in online retail over the last year. More and more businesses are realising the importance of using the online channel to their business…
A Midlands-based internet marketing specialist is launching a series of webinars to support e-commerce businesses across the UK. Digital marketing expert Helen Culshaw, who runs Ascendancy in…
In the years to come, we will no doubt look back at 2020 as the year that fundamentally changed e-commerce. The pandemic brought dramatic growth in the digital and e-commerce sectors, creating a boom…
For e-commerce businesses, returns can be a real headache. Not only do you have to deal with the disappointment of customers not loving your product, but it also eats into your profit margin and…
If you’ve recently redesigned your website or made some major changes to its content or functionality, you probably didn’t give a second thought to what happened to the ‘old’ version of the…
Is everyone in your business targeting your marketing at a clearly-defined set of potential customers? Need a clear-cut picture of your target audience? That is where a marketing persona comes into…
So – we’ve all been working from home for a veeeeeeery long time now, and generally speaking, it’s all worked pretty smoothly, at least in terms of the logistics. I’ve been…
We’ve been quietly working away in our corner of Shropshire planning a host of virtual seminars and training courses for businesses, on our various areas of expertise. So far confirmed are: 19 Nov,…
Tip 5. You may already have some pre-paid support hours left! If your site is hosted with Ascendancy, remember that we include a number of support hours with every hosting package per annum. You can…
Tip 3. Set your website up for future success If you, or your staff, have some spare time right now and want to use some of that time to improve your website so that it performs better in the future,…
Tip 2. Update your website We’re actually getting more support requests than normal at the moment due to clients needing to update their websites! Here are some of the things we’re…
Two Shropshire companies who work hand-in-hand for clients across the country have picked up the top two honours in the same category at a prestigious regional awards ceremony. The Visual Works,…
A Shropshire farm shop has made a giant leap into the digital marketing world – and is reaping the benefits. Apley Farm Shop at Norton, between Telford and Bridgnorth, called on Shifnal-based…
Farm and country store giant TFM has shipped its first orders to the USA within weeks of going live with its new website – developed and upgraded by a Shropshire firm. TFM is one of the largest and…
An award-winning Shropshire internet marketing company, which has established itself as one of the leading agencies in Europe, is marking 15 years in business this year. Ascendancy, based in Shifnal,…
A Shropshire internet marketing company is hosting a special event aimed at guiding marketing managers of firms through what they need to do to comply with new GDPR legislation. The new General Data…
A trio of Shropshire companies hosted a seminar aimed at bringing businesses up to speed on the implications of new data protection laws which come into force in May. Ascendancy, based in Shifnal,…