PPC
Landing pages are an integral part of a good PPC strategy. They allow you to target your ads more precisely and show potential customers a specific product, service, or offer. It also encourages them…
If you’re running a Google Ads campaign, and you’ve chosen the keywords you want to advertise on, you’d expect that when you type one of those keywords into Google, you’d see one of your ads…
Is everyone in your business targeting your marketing at a clearly-defined set of potential customers? Need a clear-cut picture of your target audience? That is where a marketing persona comes into…
A Shropshire digital marketing company is celebrating Digital Marketing Assistant Harry Roberts successfully completing his apprenticeship. Ascendancy, based in Newport, has long believed in…
So – we’ve all been working from home for a veeeeeeery long time now, and generally speaking, it’s all worked pretty smoothly, at least in terms of the logistics. I’ve been…
Who wouldn’t, after all? The headline may sound ‘too good to be true’, but these results really are typical of our real-world client results, where we are using custom landing pages combined…
Two Shropshire companies who work hand-in-hand for clients across the country have picked up the top two honours in the same category at a prestigious regional awards ceremony. The Visual Works,…
Most advertisers use columns provided by Google as a standard basis to work from, such as Impressions, Clicks, CTR and so on. However, many people do not realise that there is a wealth of hidden…
Shropshire-based Ascendancy has strengthened its team with the appointment of a new digital marketing assistant. Bethan Evans, 21, from Market Drayton, has a diploma in digital marketing and is…
A Shropshire farm shop has made a giant leap into the digital marketing world – and is reaping the benefits. Apley Farm Shop at Norton, between Telford and Bridgnorth, called on Shifnal-based…
Shropshire digital firm Ascendancy has been announced as one of the first small businesses in the country to launch degree apprenticeships for employees. The degree apprenticeships scheme is seen as…
An award-winning Shropshire internet marketing company, which has established itself as one of the leading agencies in Europe, is marking 15 years in business this year. Ascendancy, based in Shifnal,…
3 ways to make your PPC budget work harder AdWords is an incredibly powerful platform for finding your target audience. However, many small businesses who have been seduced into paid…
Let’s be frank – organic reach on Facebook is slowing dying. Recent algorithm changes at the end of 2017 have led to a further decline in organic posts reaching target audiences. Statistics…
Are you thinking about hiring a digital marketing agency to help market your business online? Here are some examples of questions that you should ask when enquiring with each agency. These will…
Charities that receive up to £7,450 worth of free advertising on Google every month could see their grants withdrawn under a new policy, a Shropshire internet marketing company has warned. Google…
A Shropshire digital marketing company says major brands have overreacted by pulling their online advertising in a ‘knee-jerk’ reaction to the news that adverts are appearing next to extremist…
Engaging a digital marketing agency can make all the difference to the success of your online presence. Finding the right agency will obviously be your first priority. Once you’ve…
A Shropshire director has spoken at a high profile summit in London about revitalising private healthcare for the 21st century. Digital marketing expert Helen Culshaw, who runs Shropshire-based…
Shifnal based web agency Ascendancy has been hand picked by Google out of 30,000 UK agencies for an exclusive High Growth Business Coaching Programme. 15 high growth and high-potential agencies from…
Businesses from across Shropshire have been learning how to get to the top of Google with the help of a county marketing expert. Helen Culshaw, managing director of Ascendancy in Shifnal, was one of…