What is Google Analytics 4? Google Analytics 4 is, as the name suggests, a new version of Google Analytics. But we’re not just talking about a slightly improved version of the existing package.…
As technology advances, we as internet users are more dependent on the retail services available online. As shopping habits are shifting towards the digital world, it is vital for advertisers and…
Tip 4 – Claim some free advertising Both Facebook and Google have announced that they will be providing some free advertising credits to small and medium sized businesses. We don’t have…
Tip 1. Update your Google My Business If you have a Google My Business listing and haven’t done so already, you may wish to update your opening hours (if they have changed). In response to the…
Digital Marketing is a field of constant change. In the last few years, social media has changed the way businesses market themselves. New platforms and techniques are always in the works. So, where…
Google have recently introduced a new pricing structure for their Google Maps API, along with a requirement for websites using the API to have an API key set-up and linked to a valid credit card. How…
Are you thinking about hiring a digital marketing agency to help market your business online? Here are some examples of questions that you should ask when enquiring with each agency. These will…
All users of Google Analytics are being prompted to edit some new Data Retention settings. You may have received an email about it from Google, or you may have seen a notification like this in your…
The Yoast SEO Plugin is a really useful plugin for WordPress that gives you guidance on how to optimise your website for search engines. You enter a keyword in the ‘focus keyword’ box and it…
If you’re familiar with Google AdWords, and a friend asked you to explain it to them, you’d probably say something like this: When you create an AdWords campaign, you select the keywords…
It’s the biggest change to come to Google AdWords for as long as we can remember. In May Google announced that the format for text ads would be changing this year – and changing quite…
Are you building a new website and would like to optimise your search engine presence? Here is an SEO Checklist to incorporate into the building of your new website! Title Tags Title tags should be…
A well run AdWords campaign can save you money. Google offer plenty of functions and recommendations to help improve the quality, reduce costs and improve the effectiveness of your ad campaigns. When…
A Shropshire director has spoken at a high profile summit in London about revitalising private healthcare for the 21st century. Digital marketing expert Helen Culshaw, who runs Shropshire-based…
The phrase ‘Shropshire Star’ is searched for more than 200,000 times a month in Google – meaning the newspaper tops a poll of the 100 most popular Shropshire keywords. Research carried out by…
What phrases do people search for on Google containing the word Shropshire? We decided to find out… here are the top 100 search phrases* according to the Google Keyword Planner: Keyword Avg.…
Shifnal based web agency Ascendancy has been hand picked by Google out of 30,000 UK agencies for an exclusive High Growth Business Coaching Programme. 15 high growth and high-potential agencies from…
Businesses from across Shropshire have been learning how to get to the top of Google with the help of a county marketing expert. Helen Culshaw, managing director of Ascendancy in Shifnal, was one of…
A dedicated team of digital marketing experts are celebrating after achieving six top industry qualifications in just four weeks. The achievements by the team at Shropshire based agency Ascendancy is…
Back in February, we were delighted to be invited by Google to co-host and present at an event put on especially for 16 of our clients and prospects at Google’s Manchester offices. Tim, a…
We’ve been chosen by Google to host an exclusive Local Meet Up at our office in Shifnal on November 25 at 5pm The meetup will be a chance for businesses to connect directly with…