Google ads
Landing pages are an integral part of a good PPC strategy. They allow you to target your ads more precisely and show potential customers a specific product, service, or offer. It also encourages them…
If you’re running a Google Ads campaign, and you’ve chosen the keywords you want to advertise on, you’d expect that when you type one of those keywords into Google, you’d see one of your ads…
As technology advances, we as internet users are more dependent on the retail services available online. As shopping habits are shifting towards the digital world, it is vital for advertisers and…
With the growing shift toward smart bidding, it becomes increasingly important to understand which bidding strategy will work best for you, and how to set and adjust your targets. As is always the…
A Shropshire digital marketing company is celebrating Digital Marketing Assistant Harry Roberts successfully completing his apprenticeship. Ascendancy, based in Newport, has long believed in…
We’ve been quietly working away in our corner of Shropshire planning a host of virtual seminars and training courses for businesses, on our various areas of expertise. So far confirmed are: 19 Nov,…
Tip 4 – Claim some free advertising Both Facebook and Google have announced that they will be providing some free advertising credits to small and medium sized businesses. We don’t have…
Digital Marketing is a field of constant change. In the last few years, social media has changed the way businesses market themselves. New platforms and techniques are always in the works. So, where…
Google Shopping ads rely on the information in your product feed to decide which keywords your products should show for. Poor wording or insufficient information could make the difference between a…
Most advertisers use columns provided by Google as a standard basis to work from, such as Impressions, Clicks, CTR and so on. However, many people do not realise that there is a wealth of hidden…
Shropshire digital firm Ascendancy has been announced as one of the first small businesses in the country to launch degree apprenticeships for employees. The degree apprenticeships scheme is seen as…
We often work with clients who, while they have a Google Analytics account, don’t really use it, and find the sheer number of different reports overwhelming, and the various metrics confusing.…
There are a huge number of things to remember when managing your Google AdWords campaigns – but one of the most important things to consider is the Quality Score of your keywords. For those who do…
When you’re running AdWords campaigns for your business, you’ll know that if you’re planning a promotion, it may need to start and end outside of office hours. I’d like to share with…
Charities that receive up to £7,450 worth of free advertising on Google every month could see their grants withdrawn under a new policy, a Shropshire internet marketing company has warned. Google…
We’re over the moon to announce that we have won the Best Small Business award at the Shropshire Business Awards. We received the award from sponsor Nick Jones Wealth Planning at a ceremony at…
A Shropshire digital marketing company says major brands have overreacted by pulling their online advertising in a ‘knee-jerk’ reaction to the news that adverts are appearing next to extremist…
Quality Score is a fundamental concept of Google AdWords. For the uninitiated, each keyword in your account gets given a Quality Score which is a mark out of 10. If you get a high Quality Score, you…
If you’re familiar with Google AdWords, and a friend asked you to explain it to them, you’d probably say something like this: When you create an AdWords campaign, you select the keywords…
It’s the biggest change to come to Google AdWords for as long as we can remember. In May Google announced that the format for text ads would be changing this year – and changing quite…
A well run AdWords campaign can save you money. Google offer plenty of functions and recommendations to help improve the quality, reduce costs and improve the effectiveness of your ad campaigns. When…