For over a decade, Kyrus has been a trusted manufacturer of essential components for automated systems. Supplying system builders across diverse industries, Kyrus produces a wide range of automation products – many of which are bespoke, designed to meet highly specific technical requirements.
Having worked with Kyrus on various marketing & web projects over the years, Ascendancy was well-placed to understand the business’s evolving needs. While Kyrus was satisfied with the overall look of their existing website, they were increasingly frustrated by its limitations, especially its lack of technical documentation, poor user experience, and the difficulty of making content updates in-house.
The existing website was holding Kyrus back. The business needed a digital presence that reflected the technical quality of their products and enabled users to easily find, understand, and enquire about them. Specifically, Kyrus needed:
Following an in-depth consultation, Ascendancy recommended a bespoke WordPress website, designed specifically for Kyrus’s needs. Drawing inspiration from a similar project from our portfolio,, the new website would offer a clean, responsive design with product categories, technical detail pages, and strong calls to action – without functioning as a full e-commerce platform.
“I have returned to using the services provided by Ascendancy after having used them on previous projects. I required a new website to be designed and created for our highly technical industrial products. The team at Ascendancy listened to our brief and presented us with some options for potential designs. Once we approved the design, Ascendancy created the site for us to populate with our product information.
During the process, the SEO and Google Ads management team from Ascendancy had input to ensure the ongoing success of our new website. Our new site is now live, and we are continuously adding data – with Ascendancy providing support when we need it! We are looking forward to seeing the results that our new website will provide.”
Dave, Director
Kyrus
Since launching the new website, Kyrus has seen clear and measurable improvements in its online performance:
130%
More organic impressions in the three months post-launch
133%
Increase in organic clicks since the redesign.
15%
Increase in form submissions compared to the previous year.
These results are a testament to the improved structure, SEO foundations, and user experience of the new website.
Ascendancy’s partnership with Kyrus shows the power of thoughtful, bespoke web design grounded in real business needs. By focusing on usability, scalability, and SEO-readiness, the new site has not only met the technical demands of Kyrus’s product offering – it’s actively helping the business grow.
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