Helen | 5 Jun 2015

Businesses from across Shropshire have been learning how to get to the top of Google with the help of a county marketing expert.
Helen Culshaw, managing director of Ascendancy in Shifnal, was one of the leading speakers at this month’s Carafair event at Shrewsbury Town Football Club’s Greenhous Stadium. The event attracted businesses from in and around the area and was attended by suppliers and members of the Caradoc Medical Consortium.
Ms Culshaw said: “Getting to the top of Google’s search engine rankings is a big priority for many businesses and it was great to be able to give out some useful advice to those attending Carafair 2015.
“Ten years ago, creating a website and getting found in Google wasn’t so hard to do. “However, with Google striving for quality and authenticity, things have changed and businesses need to be thinking and planning their websites and content much more carefully.
“It’s well known that people don’t tend to look beyond the first four or five listings on a Google search so it’s paramount that business owners do what they can to maximise their presence there.
“For those that missed Carafair, our top tips include planning your content around what visitors search for, and combining search engine optimisation with Google AdWords advertising for maximum coverage.”
In addition to search engine optimisation, Ascendancy also specialises in website design, email marketing and Google Analytics consultancy. It hosts more than 100 websites for businesses in Shropshire and further afield. For more information visit the website at ascendancy.agency or contact 01952 462845.
Tags:
More from Ascendancy
Looking to increase your leads? Do you find yourself chasing prospects who aren’t a good fit for your business? Don’t worry, you’re not alone. This blog post will provide you with…
1. Introduction What is a Website Brief? A website brief is a document that outlines the company’s goals and specifications that are required for the development of their website. It acts…
Are you running pay-per-click advertising campaigns and feel as though your brand traffic is draining your marketing budget? Whether you are managing the account in-house, or working with an external…