Helen | 23 Sep 2021
An award-winning Shropshire digital agency has unveiled a rebrand and a new
website sharing their ethos as the business world moves forward post-pandemic.
Ascendancy, formerly known as Ascendancy Internet Marketing, is now based at
Chetwynd End, Newport, and designs, develops and markets websites. The
company has a proven track record over many years for helping firms of all sizes to
grow their business through online sales and enquiries.
But the rebrand aims to reflect the personality of the team and their home – in the
heart of Shropshire.
Helen Culshaw, Ascendancy founder, said: “The rebrand and new website will better
reflect the company, the services we provide and work we do to support our clients
in meeting their business needs.
“We moved into our new premises late last year and our new operational look is very
much in keeping with the continued growth and progression of the company. It
comes, of course, with the reassurance to clients that our core values of
commitment, quality service and the drive to help them obtain the results they
demand remain our top priority.
“The rebrand brings a more modern feel to the company with a minimalist logo and
our shorter domain name fits in nicely with that. Removing Internet Marketing from
the branding was also a logical step as we felt it pigeon-holed us a little bearing in
mind the wide range of services we provide.
“We came up with the idea of the rebrand and new website to meet the needs of a
modern company willing to adapt to life in the 21st Century whilst conveying our
unique personality and family-firm feel which is something that continues to set us
apart from other agencies.
“Ascendancy remains focused on delivering business-critical websites which really
make a difference. This includes drawing on our vast experience to create websites
that provide strong results and facilitate growth while improving traffic flow and online
The firm recently took on three new staff to meet growing demands and Ms Culshaw
said staff wellbeing was very much at the heart of the rebrand.
“Our new premises are much more staff-friendly, with a garden which can be
enjoyed during breaks in the office day where our team can interact in a way that is necessary to foster a happy and healthy working environment – something emphasised during the constraints of Covid,” she added.
“Our people are very important to the ongoing success of Ascendancy. Good health
and wellbeing are vital in achieving this while also helping to ensure our team has
that ideal work/life balance.
“The new office is in a very old house with medieval origins and these surroundings
symbolise to a large extent the traditional values we put so much store by – quality,
service and family. Everyone at Ascendancy has a career development plan and I
am proud of what the company has achieved in training, developing and equipping
young talent with the skills that help them achieve at work and in life.
“As a company, we continue to offer the best to clients in terms of results, quality and
service and I’ve always believed that being the best is far better than being the