Ascendancy has welcomed a new face to the team – and he comes complete with two silver Commonwealth Games medals.
John Archibald has joined Ascendancy as a Digital Marketing Executive.
He is re-joining the world of digital after taking five years out to be a professional cyclist, a career in which he excelled, scooping silver medals in both the 2018 and 2022 Commonwealth Games.
“I represented Great Britain at the World Championship and European level, and then Scotland at the Commonwealth Games,” said John. “In my final year, I took on a professional road cycling role with the Italian Eolo Kometa Cycling Team. We competed at some of the highest-level pro races across Europe, including seven-day stage races such as Tirreno Adriatico.”
John is now working on client PPC (pay-per-click) accounts for Google Ads online, as well as working on SEO work and optimising websites to be found on Google organically.
“It is great to be back working in digital,” he adds. “This is a new routine and challenge for me, but one that I am very much looking forward to learning and developing. Joining a company that has successfully implemented the 4-day working week has afforded me the time to train towards racing goals I still have whilst continuing to be a productive member of the team.
“The unique characteristics of the converted house workspace and four-day working week make this fresh start all the more enjoyable.”
Ascendancy Director Helen Culshaw said: “It’s been an absolute delight to welcome John to the business.
“We’ve certainly never had a Commonwealth Games medallist on the team before, so it’s been a real talking point! John’s prior experience in e-commerce, Google Ads and SEO has added more capacity to the team, and we look forward to introducing him to our clients.”
More from Ascendancy
Always coffee in the mornings, then tea in the day. You can never go wrong with an Italian… until you have to pick whether you want pizza or pasta. But Italian is probably my favourite. I would…
For e-commerce stores, a shopping feed provides a revolutionary way to advertise your product catalogue online. Despite removing the limits of a physical storefront and enabling you to list thousands…
Six months ago I started a Digital Marketing Assistant Apprenticeship, here at Ascendancy. To say that the time has flown by, would be an understatement! Although it is now hard to imagine life…