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All users of Google Analytics are being prompted to edit some new Data Retention settings. You may have received an email about it from Google, or you may have seen a notification like this in your…
It’s important to make sure your potential clients remember you exist. Often, you will have potential clients that come to your website, take a look around and then leave. How can you make them…
Website statistics give you one way of understanding what’s happening on your website. But they can’t always tell you the ‘why’. User testing is a good way to discover the ‘why’ and learn…
The Yoast SEO Plugin is a really useful plugin for WordPress that gives you guidance on how to optimise your website for search engines. You enter a keyword in the ‘focus keyword’ box and it…
In the past, SSL certificates have been primarily used to secure the transmission of sensitive information on the web, such as credit card information and sensitive personal details. We now recommend…
Quality Score is a fundamental concept of Google AdWords. For the uninitiated, each keyword in your account gets given a Quality Score which is a mark out of 10. If you get a high Quality Score, you…
If you’re familiar with Google AdWords, and a friend asked you to explain it to them, you’d probably say something like this: When you create an AdWords campaign, you select the keywords…
I was delivering some Analytics consultancy recently, and in my usual way, I started with the questions ‘what do you want to measure?’ and ‘what is it about your current reporting regime that…
It’s the biggest change to come to Google AdWords for as long as we can remember. In May Google announced that the format for text ads would be changing this year – and changing quite…
Engaging a digital marketing agency can make all the difference to the success of your online presence. Finding the right agency will obviously be your first priority. Once you’ve…
Are you building a new website and would like to optimise your search engine presence? Here is an SEO Checklist to incorporate into the building of your new website! Title Tags Title tags should be…
A well run AdWords campaign can save you money. Google offer plenty of functions and recommendations to help improve the quality, reduce costs and improve the effectiveness of your ad campaigns. When…
1 – Outdated Tracking Code We see many historic Analytics users that are still using the older versions of the Analytics code. While all Analytics account were automatically upgraded to…
What phrases do people search for on Google containing the word Shropshire? We decided to find out… here are the top 100 search phrases* according to the Google Keyword Planner: Keyword Avg.…
For the average business owner, commissioning a website is often confusing and, sadly, disappointing. In this guide, we will look at several of the key purchasing decisions you need to make when…
So – it’s Friday afternoon, the phone’s not ringing, and you’re wondering which job to prioritise. I think it’s time you put your own website at the top of your to do list. Try implementing…
As anyone running a Google AdWords account to promote their business knows, it’s usually relatively straight forward to track online enquiries that the campaign generates – using goals to track…
At Ascendancy we’re hugely proud of our Google Partner status – but what does it mean, and why should you work with a Google Partner to run your Google AdWords campaign? Google Partners replaced…
If you’re running a Google AdWords campaign, and you’ve chosen the keywords you want to advertise on, you’d expect that when you type one of those keywords into Google, you’d see one of your…
How do you feel when you receive an email which contains more logos than content? Worse still the logos/images take up more space as attachments than the attached file? Recently I received an…
For clients looking into buying a website, particularly if they have no prior experience of doing so, the world of web design and online marketing can be a confusing one. Different people will tell…