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What phrases do people search for on Google containing the word Shropshire? We decided to find out… here are the top 100 search phrases* according to the Google Keyword Planner: Keyword Avg.…
For the average business owner, commissioning a website is often confusing and, sadly, disappointing. In this guide, we will look at several of the key purchasing decisions you need to make when…
So – it’s Friday afternoon, the phone’s not ringing, and you’re wondering which job to prioritise. I think it’s time you put your own website at the top of your to do list. Try implementing…
As anyone running a Google AdWords account to promote their business knows, it’s usually relatively straight forward to track online enquiries that the campaign generates – using goals to track…
At Ascendancy we’re hugely proud of our Google Partner status – but what does it mean, and why should you work with a Google Partner to run your Google AdWords campaign? Google Partners replaced…
If you’re running a Google AdWords campaign, and you’ve chosen the keywords you want to advertise on, you’d expect that when you type one of those keywords into Google, you’d see one of your…
How do you feel when you receive an email which contains more logos than content? Worse still the logos/images take up more space as attachments than the attached file? Recently I received an…
For clients looking into buying a website, particularly if they have no prior experience of doing so, the world of web design and online marketing can be a confusing one. Different people will tell…
When we take over a website or an internet marketing campaign from another provider or from a client who’s been doing their own online marketing, one of the first things we do is review their…
Those of you who visit this site regularly may have noticed a few changes – yes, we made time in our schedule to work on our own website! Feedback so far has been overwhelmingly positive, and…
In our day to day work at Ascendancy we look at hundreds of websites every day from almost every industry you could think of. We look at our own websites of course, but we also do search engine and…
You’ve probably never noticed, but at Ascendancy we call ourselves a ‘Website optimisation company’ as opposed to a ‘Search engine optimisation company’. The difference is that we recognise…
We’re big fans of WordPress at Ascendancy. The open source blog/CMS is our tool of choice when building new sites for many of our clients. It’s dead simple for clients to add new content to their…
As we work on our clients’ websites, we often see the same issues recurring across multiple projects. One particularly tricky issue that we frequently come up against is when a client is…
If you’ve recently redesigned your website, or made some major changes to its content or functionality, you probably didn’t give a second thought to what happened to the ‘old’ version of the…