Blog
3 ways to make your PPC budget work harder AdWords is an incredibly powerful platform for finding your target audience. However, many small businesses who have been seduced into paid…
We often work with clients who, while they have a Google Analytics account, don’t really use it, and find the sheer number of different reports overwhelming, and the various metrics confusing.…
Let’s be frank – organic reach on Facebook is slowing dying. Recent algorithm changes at the end of 2017 have led to a further decline in organic posts reaching target audiences. Statistics…
Are you thinking about hiring a digital marketing agency to help market your business online? Here are some examples of questions that you should ask when enquiring with each agency. These will…
There are a huge number of things to remember when managing your Google AdWords campaigns – but one of the most important things to consider is the Quality Score of your keywords. For those who do…
When you’re running AdWords campaigns for your business, you’ll know that if you’re planning a promotion, it may need to start and end outside of office hours. I’d like to share with…
We often get asked a by clients whether, when advertising on Facebook, they should use boosted posts or ads. Many are unaware that boosted posts aren’t the only way of advertising on Facebook, or…
All users of Google Analytics are being prompted to edit some new Data Retention settings. You may have received an email about it from Google, or you may have seen a notification like this in your…
It’s important to make sure your potential clients remember you exist. Often, you will have potential clients that come to your website, take a look around and then leave. How can you make them…
Website statistics give you one way of understanding what’s happening on your website. But they can’t always tell you the ‘why’. User testing is a good way to discover the ‘why’ and learn…
The Yoast SEO Plugin is a really useful plugin for WordPress that gives you guidance on how to optimise your website for search engines. You enter a keyword in the ‘focus keyword’ box and it…
In the past, SSL certificates have been primarily used to secure the transmission of sensitive information on the web, such as credit card information and sensitive personal details. We now recommend…
Quality Score is a fundamental concept of Google AdWords. For the uninitiated, each keyword in your account gets given a Quality Score which is a mark out of 10. If you get a high Quality Score, you…
If you’re familiar with Google AdWords, and a friend asked you to explain it to them, you’d probably say something like this: When you create an AdWords campaign, you select the keywords…
I was delivering some Analytics consultancy recently, and in my usual way, I started with the questions ‘what do you want to measure?’ and ‘what is it about your current reporting regime that…
It’s the biggest change to come to Google AdWords for as long as we can remember. In May Google announced that the format for text ads would be changing this year – and changing quite…
Engaging a digital marketing agency can make all the difference to the success of your online presence. Finding the right agency will obviously be your first priority. Once you’ve…
Are you building a new website and would like to optimise your search engine presence? Here is an SEO Checklist to incorporate into the building of your new website! Title Tags Title tags should be…
A well run AdWords campaign can save you money. Google offer plenty of functions and recommendations to help improve the quality, reduce costs and improve the effectiveness of your ad campaigns. When…
1 – Outdated Tracking Code We see many historic Analytics users that are still using the older versions of the Analytics code. While all Analytics account were automatically upgraded to…
What phrases do people search for on Google containing the word Shropshire? We decided to find out… here are the top 100 search phrases* according to the Google Keyword Planner: Keyword Avg.…