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Having an SSL certificate is essential on any modern website. In the past, SSL certificates were primarily used to secure the transmission of sensitive information on the web, such as credit card…
Backlinks are links from a page on one website that lead to another website. Google looks favourably on these when deciding organic search engine rankings due to them being considered a “vote of…
The COVID-19 pandemic has of course led to exponential growth in online retail over the last year. More and more businesses are realising the importance of using the online channel to their business…
If you’re running a Google Ads campaign, and you’ve chosen the keywords you want to advertise on, you’d expect that when you type one of those keywords into Google, you’d see one of your ads…
A meta description is an HTML tag that you can set for a page of your website and (Google gods permitting) will show under your title tag on a search engine results page. It can be used to give some…
For e-commerce retailers, one of the most important metrics you will be measuring is the conversion rate of your checkout process. Even a tiny increase in the percentage of visitors who complete a…
In the years to come, we will no doubt look back at 2020 as the year that fundamentally changed e-commerce. The pandemic brought dramatic growth in the digital and e-commerce sectors, creating a boom…
For e-commerce businesses, returns can be a real headache. Not only do you have to deal with the disappointment of customers not loving your product, but it also eats into your profit margin and…
If you’ve recently redesigned your website or made some major changes to its content or functionality, you probably didn’t give a second thought to what happened to the ‘old’ version of the…
Over the past year many e-commerce businesses have seen a change, one way or another, in their volumes. While the news tends to report that online businesses are doing particularly well, it does all…
When paying for goods or services online everyone has their preferred method, whether through traditional debit and credit cards, or through new Apple Pay, Google Pay, and buy-now-pay-later methods.…
Social media has taken the world by storm, and whereas before it was the hot spot for checking out the latest news about friends and acquaintances, connecting with people of the past or just watching…