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When paying for goods or services online everyone has their preferred method, whether through traditional debit and credit cards, or through new Apple Pay, Google Pay, and buy-now-pay-later methods.…
Social media has taken the world by storm, and whereas before it was the hot spot for checking out the latest news about friends and acquaintances, connecting with people of the past or just watching…
As technology advances, we as internet users are more dependent on the retail services available online. As shopping habits are shifting towards the digital world, it is vital for advertisers and…
The pandemic and the lockdowns it has created as a result have all meant that everybody’s lives and the way we run our days have changed. People have stopped doing certain activities and habits,…
Is everyone in your business targeting your marketing at a clearly-defined set of potential customers? Need a clear-cut picture of your target audience? That is where a marketing persona comes into…
Collection ads are a perfect way to get your products out there in a dynamic and easy to use way. They can be used in many different ways for different businesses, however, from our experience, this…
With the growing shift toward smart bidding, it becomes increasingly important to understand which bidding strategy will work best for you, and how to set and adjust your targets. As is always the…
So – we’ve all been working from home for a veeeeeeery long time now, and generally speaking, it’s all worked pretty smoothly, at least in terms of the logistics. I’ve been…
So…2020. It’s fair to say, it’s not been the best year most of us have ever had! Like many businesses, we are ending the year a bit smaller than we started it. Understandably, many…
Meet the final member of our Digital Marketing team in the last instalment of our staff profiles. Say hello to Harry… Tea or coffee? Coffee What is your favourite meal? Paella. It has…
Here at Ascendancy, we have a dedicated Digital Marketing team. Meet our PPC Account Executive, Jay… Tea or coffee? Tea at home – Coffee at work What is your favourite meal? Pizza, but if you put…
Time to meet someone new! Say hello to our Digital Marketing Technical Manager, James… Tea or coffee? A single cup of Tea in the office each morning, only a second one if it’s been a…