Keep It Together!
Staying consistent is a fundamental part of keeping your brand trustworthy. This means keeping on brand throughout your website, social media posts and any other channels that are visible to potential customers. A simple way of maintaining consistency across all areas is to stick to your logo. This is how customers can recognise your brand from others. By sticking to this theme, it enables your content to be more recognisable, making it stand out from the crowd.
Not only does keeping a clear theme allow you to be more recognisable, it also makes your content look neater and tied together, showing purpose behind your content. This can also reiterate the idea of trust as it shows that thought and pride has been put into the way you present your business and that the content has been carefully created, therefore giving the impression that you try to maintain this consistency and care across all of the work you complete.
Open Up! – Visibility is key
When viewing a company, most clients want to get an idea of who the company is and what goes on behind the scenes. Not only can this be a nice touch to your business, it can also be used as a selling point as it can show a unique side to the business that others may not have.
A meet the team page can be an ideal way of introducing potential clients to the team, especially if you are offering a service that will require contact with members of the team as being able to put a face to a name can increase client confidence. With this page, you can also show off the individual qualities of people in the business, from how many years experience they have to their specialist skills.
Social media can also be a great way for companies to show what goes on behind the scenes. Posts can be more informal than website content, allowing your company the opportunity to be more down to earth, and show more business personality. Whether you post about events, industry news or staff anniversaries, being present on social media provides potential customers with the evidence that you care.
Stay authentic
Tying in well with visibility is authenticity, giving potential customers the knowledge that what you are saying is true. If you are able to fulfil goals elsewhere in the company, it shows that you are able to fulfil the promises made to customers in your selling points. One of the key reasons for having an authentic brand is that it helps to improve your word of mouth marketing, one of the most successful marketing strategies. This is because your customers are likely to trust you and build a stronger connection with your brand, making them more likely to talk about your brand with those around them, who are likely to trust them and also gain an interest in your brand.
Spread the word
Sharing your business and actively putting in the effort to tell more people about the business shows a sense of pride in your work which is something that you want to push when creating a brand that people can trust. There are a number of ways you can show off your brand, from social media, press releases or blog content that helps to organically attract more visitors to your website. By attracting a larger audience to your website and content, you are more likely to generate interest from potential customers.
Interested in finding out more about how your business can grow online? Contact us today to find out more about our digital marketing services.
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